Kifah Precast Company (KPC) has rapidly emerged as a leader in the Saudi Arabian precast construction industry, known for its commitment to quality, innovation, and sustainability. In a recent interview, CEO Ehab Abu Salim shed light on the company’s ambitious vision and its role in transforming the construction landscape.
Kifah Precast is a leader in innovation, adopting cutting-edge technologies and developing sustainable precast solutions in our own R&D Lab to make construction more efficient and environmentally friendly. “We are now signing joint ventures with the leading International Firms and Organizations to bring sustainable technologies to Saudi Arabia, driving a more sustainable future for precast construction,” says Ehab Abu Salim.
A Decade of Growth and Expansion
Since its establishment in 2009, Kifah Precast Company has achieved significant milestones, including securing approvals from major firms and authorities in the Kingdom. After establishing a strong presence in the Eastern Province, the company expanded its operations in 2020, opening a new facility in the Western Province to support the ambitious Red Sea Project. This strategic move solidified KPC’s position as a tier-one business and a key player in the national market.
Commitment to Quality and Innovation
KPC’s success is attributed to its unwavering focus on quality and innovation. The company boasts a diverse portfolio of precast products and has earned a reputation for excellence in the industry. “Our commitment to quality has propelled us to the forefront of the precast sector,” states Ehab Abu Salim. “We are constantly striving to improve and innovate, seeking new ways to enhance the efficiency, sustainability, and performance of our products.”
A Vision for the Future
Looking ahead, Ehab Abu Salim envisions a thriving precast industry in Saudi Arabia, driven by innovation, collaboration, and a commitment to sustainability. “The potential for precast construction in our country is immense,” he asserts. “By working together as an industry, we can educate the market, raise awareness, and drive widespread adoption of this transformative technology.”
KPC’s journey is a testament to the power of vision, innovation, and a steadfast commitment to quality and sustainability. As the company continues to push boundaries and set new standards, it is poised to shape the future of construction in Saudi Arabia and beyond.
Addressing Challenges & Promoting Solutions
A key challenge Kifah Precast Company has identified is the lack of awareness about precast technology among potential clients, including contractors, consultants, and end-users. “Many are still unfamiliar with the most important benefits of precast technology,” Ehab Abu Salim observes. “Even engineers working on traditional construction projects often lack a full understanding of the advantages this technology offers.”
To address this, KPC is committed to educating the market about precast solutions, highlighting their versatility, sustainability, and potential to revolutionize the construction sector. “It’s not just our responsibility,” Ehab Abu Salim emphasizes. “We all need to educate our clients and partners about the benefits of precast to expand the market for everyone.”
Educating the Market & Empowering Local Talent
“In many traditional construction projects, designers may not be fully aware of the potential advantages of precast solutions,” Ehab Abu Salim observes. Aligned with KSA Vision 2030, Kifah Precast is dedicated not only to developing the technologies for precast but also educating the latest construction techniques to the whole construction industry, particularly within the precast industry. “Educating the industry isn’t solely Kifah Precast’s responsibility, it’s a collective effort. “Informing all stakeholders – from clients and end-users to partners and competitors – is essential for the advancement of the precast industry.”
“We believe in nurturing homegrown expertise,” Ehab Abu Salim emphasizes. “We actively recruit and train Saudi engineers, technicians, and laborers, equipping them with the right skills to excel in the precast sector.” Our highly qualified professional team is committed to educating the next generation of construction leaders. This investment in talent is key to driving our company’s growth and contributing to the transformation of the industry.
Unleashing Creativity & Meeting Growing Demand
One of the major advantages of precast technology, according to Ehab Abu Salim, is the creativity. Unlike traditional construction methods, precast offers a customizable solution that can be fully or partially integrated into projects. “Some clients are concerned about altering their building’s exterior. Rest assured, our precast solutions are specifically designed for interior use and will not impact the building’s exterior,” explains Ehab Abu Salim. “We have successfully installed precast internal partitions in many projects without affecting the exterior in many projects. This gives clients the freedom to customize their building using advanced construction techniques while preserving the building’s original appearance. This flexibility opens up a world of possibilities for customers and even for end-users.”
Ehab Abu Salim envisions a future where precast construction plays a dominant role in the Saudi market. “Once awareness grows, the demand for precast will skyrocket,” he predicts. “It will create enough work to keep all factories in the country busy. But to meet this demand, we need to work together with our peers and competitors to raise the collective knowledge of precast construction.”
Precast construction offers many advantages. It allows for more creativity in design, speeds up construction time, and can be used to update older buildings without changing their appearance. Ehab Abu Salim believes that once more people understand the benefits of precast, demand will increase drastically and create enough work for everyone in the industry. “Securing significant investment opens doors to accelerate our growth and expand our technological capabilities,” Ehab Abu Salim explains. “Our ultimate goal is to generate substantial cash flow, enabling us to adopt even more technologies that will reshape the construction industry, particularly the precast sector.”
Empowering Local Talent & Fostering Collaboration
Kifah Precast Company is also committed to empowering local talent and reducing reliance on foreign expertise. “We need to transfer this knowledge from expats to local construction leaders,” Ehab Abu Salim states. “We have a wealth of capable Saudi engineers and technicians ready to embrace this technology.”
Moreover, we are proud to have the highest Saudization rate in the precast sector, not only in engineering but across all departments which demonstrates our confidence in the capabilities of our local workforce.
Conclusion
Finally, KPC’s success story shows that with the right vision, innovation, and dedication to quality and sustainability, it’s possible to change an entire industry. They are a role model for other companies looking to make a positive impact in their field.
