Global market research agency IDC has named Roborock as the #1 global robot vacuum cleaner brand by unit sales and revenue, according to its 2024 Q2 Worldwide Smart Home Device Tracker released earlier this week. The result represents an 8% increase YoY for the brand.
Separately, the Shanghai Stock Exchange listed company (SHA: 688169) announced impressive H1 growth earlier this year. In the first half of 2024, Roborock achieved operating revenue of 4.416 billion RMB (≈USD$625m), reflecting a year-on-year increase of 30.90%. The parent company’s shareholders saw their net profit reach 1.12 billion RMB (≈USD$158m), representing a significant year-on-year growth of 51.57%.
IDC’s report states that product design and tech innovation are at the forefront of Roborock’s reasons for commercial success, with 2024 upgrades to its Qrevo and S Series “making Roborock products become more lightweight and providing enhanced navigation, obstacle avoidance, and hair entanglement prevention to consumers.”
According to IDC, another reason for Roborock’s positive results is its strong and early global market penetration. In the United States, the brand has access to large offline retail chains often hard to reach for other players, together with an ever-increasing brand influence through its e-commerce operations. The company also holds a leading sales position in the Nordics, Germany, Korea, and Turkey, where it also ranks as the #1 sales brand.
From an industry perspective, IDC’s 2024 Q2 Worldwide Smart Home Device Tracker reports that in the second quarter of the year, the global smart robotic vacuum cleaner market grew by 15.7% YoY, driven by product function upgrades and an accelerated pace of new launches.
The IDC paper comes one week after Roborock won several prestigious global media awards at IFA 2024 based on the launch of its new Qrevo Curv series, the first commercially available robot vacuum cleaner that can climb upon floor obstacles as high as 40mm1 through a new self-developed technology called AdaptiLift Chassis. At IFA, the company also launched the Roborock Qrevo Slim, the industry first2 and slimmest3 dual-light 3D ToF navigation robot vacuum.
About Roborock
Roborock is a leading smart cleaning brand renowned for its intelligent cleaning solutions. With a steadfast dedication to becoming a global leading smart appliance player, Roborock enriches lives with its innovative line of robotic, cordless, wet/dry vacuum cleaners, and washer-dryers. Rooted in a user-centric approach, our R&D-driven solutions cater to diverse cleaning needs in over 15 million homes across 170+ countries. Headquartered in Beijing and with strategic subsidiaries in key markets, including the United States, Japan, the Netherlands, Poland, Germany, and South Korea, Roborock is dedicated to elevating its market presence worldwide. For more information, visit https://global.roborock.com/.
