HansaMatrix is a Latvian-based provider of electronics manufacturing services, offering precise mechanical parts manufacturing alongside electronic manufacturing services.
“We are an electronics manufacturing services company with 500 employees and a proud history behind us,” says Andrius Luinys, Chief Business Development Officer for HansaMatrix. “This July, we celebrate our 25th anniversary. We are not new in the market, so we bring both history and competence, with a focus on the industrial, energy and connectivity sectors.”
Most of HansaMatrix’s work is with OEMs that have decided to outsource all or part of their production to electronics manufacturing service companies such as HansaMatrix. However, in offering these services, HansaMatrix also faces a great deal of competition. There are 2,000 electronics manufacturing service companies in Europe, all competing for the same business.
“We stand out in this competition on our differentiation factors,” Luinys informs us. “Size-wise, we stand at close to one-hundredth place among these 2,000 companies. We have a lean and flat organisation structure, which means that our customers are only ever one phone call away from our top management. At the same time, we are quite flexible and customer-oriented. Our focus is on customer satisfaction.”
That focus on customer satisfaction is supported by the generous volume of extra capacity HansaMatrix possesses. Just recently the company has opened a newly built facility to support HansaMatrix’s growth and the ramp-up of demand from both new and existing customers.
“We have 3,500 square metres of new floor space to offer our customers and onboard their projects,” Luinys shares. “We are ready to help. We don’t need an extra one or two years of greenfield development for our capacity to match our customers’ demand. We call ourselves a one-stop-shop supplier. In practice, that means if a customer needs electronics, mechanics, and assembly services for a box-built project, we can provide nearly everything required.”
HansaMatrix can manufacture printed circuit boards, machined metal or plastic injection moulded parts to precise specifications, all in one place.
“The message to our customers is that they don’t need five or ten different suppliers,” Luinys tells us. “We can be the only one to support all of their company’s needs.”
That support is made even more valuable by being close at hand. HansaMatrix’s facilities are positioned close to its customers in the Nordic region, and the rest of Europe, allowing it to support them quickly and efficiently.
Prevailing Through Cooperation
The collaborative nature of HansaMatrix’s relationship with its customers begins at the inception of any project.
“When we deal with a new project or product, we strive to go the extra mile. We focus on the engineering and purchasing sides of the project and finding potential improvements,” Luinys says. “It makes no sense to us for the customer to just transfer their design to us if we do not question it. We aim for an efficient manufacturing process with no production stops. Better manufacturing yield is beneficial for our customers as well as us.”
That closeness has proven particularly valuable during challenging times, which HansaMatrix has seen its fair share of over the last 25 years. Most recently, the company has navigated the pandemic and, in the aftermath of that, a global shortage of the electronic components HansaMatrix’s business relies on.
“We are not the only ones who faced this issue, but what helped us in these difficult times was close cooperation and relationships with our end customers,” Luinys says.
The strength of these relationships meant that real discussion over potential solutions was possible.
“We do not have our own products,” Luinys points out. “We manufacture products for our customers, to their specific designs. While we have some influence over the bigger picture because we are buying the parts and manufacturing the components, the design belongs to the customer. So, when there were component shortages, we cooperated very closely with our customers and their designers to find the right solutions. We proposed a lot of ideas from our side, including alternative suppliers and different options for managing stockkeeping and forecasting.”
The ideas HansaMatrix has contributed satisfied their customers, and allowed them to avert any stops in production, one of the top priorities for any manufacturer.
“We see ourselves as customer-oriented and this can be seen in every aspect of the company,” Luinys tells us. “We are not a very big company, so we do not need to get ten signatures just to make a decision or get approval. We value our customers because we understand that only with high customer satisfaction can we maintain growth.”
In addition to its relationships with customers, HansaMatrix values its relationship with its staff. In acquiring new talent, HansaMatrix trades on the reputation it has built over the last 25 years.
“Each new product we are awarded needs to attain a certain level of quality,” Luinys says. “That requires talented engineers, who are not easy to recruit, but we are well known in Latvia as an employer. We rank among the top five EMS suppliers in the Baltics, which helps. We also have tight connections with the universities and colleges that offer engineering degrees, which plays a significant role as well.”
Finding the right people is crucial to Luinys’s vision for the future of HansaMatrix.
“Everyone describes their own company with nice words, but in all honesty, HansaMatrix has everything it needs to grow,” Luinys says. “We have big ambitions for growth, and most importantly we have the right people. Anyone who has money can buy equipment, but equipment alone is not enough. You need skilled people to operate it, and we have that. With our history, our competence, and our extra capacity, we are now putting more focus on business development, knocking on more and more doors to have discussions about what we can offer.”
Find out more at: www.hansamatrix.com
